Social Networking: No Longer a Niche Market
Marketers that still consider social networking a niche market - it's time to wake up and face the data.
View ArticleSearch is Dead! Long Live Search!
Facebook's audience number continues to overshadow Google but statistics show search trends between the two tell a different story.
View ArticleMost Google + Users in Asia From Singapore and India
Facebook continues to enjoy a strong presence in the social networking scene, according to Experian Hitwise.
View ArticleStudies: Facebook Shows Big Gains in Malaysia, Singapore
Research underscores why brands marketers must connect with consumers on the social network. YouTube matters, too.
View ArticleStudy: Chinese Consumers in Lower Tier Cities Watch Most TV Content Online
With market saturation in top tier cities, the Yangtze Study is a large-scale research to find out digital habits in China's lower tier cities and its implication for media planning.
View ArticleStudy: Philippines Fastest Growing Smartphone Sales Market in Emerging Asia
Smartphone sales are growing steadily due to more affordable price points in the market.
View ArticleIn India, Google Rules but Visitors Most Engaged on Facebook [Study]
Google dominates India in reach but Facebook keeps visitors most engaged at an average of four hours, based on comScore June stats.
View ArticleRapid Smartphone Adoption in Japan, Mostly Android Users [Study]
Android users make up close to 65 percent share of smartphone subscribers, compared to Apple at 32 percent.
View ArticleIndia: Future of Digital Interaction Is Mobile [Statistics]
India is home to 930 million mobile subscribers and 60 million social networkers, which include Facebook, Google+, LinkedIn, YouTube, and Tumblr.
View ArticleSingapore: Identifying Affluent Males to Enhance Search Strategies [Infographic]
Here's how identifying other avenues of behavior could reinforce a brand's search strategy.
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